008 The Scratching Business: Ulziisuren Jamsran, UN Women Representative in Kyrgyzstan shares her leadership lessons from 20 years of international development in gender and women’s equality. She explains why aligning one’s actions to core values and principles are essential to serving those who are in the greatest need of assistance. She also explains why finding the positive deviances in a community is the lever for producing equality for women and community culture. Ulzii is a wisdom keeper for leading social change inside the United Nations.